My Name is Beth Martin and I Design Cool Stuff

I specialize in outlandish ideas and figuring out how to make them into reality. As the world is going more and more digital, I have instead focused on tangible projects that you experience in person. 

I have been fortunate enough to design window displays, pop-up shops, interiors, and graphics for all kinds of companies, ranging from cool independently owned boutiques to some of the most prestigious fashion companies in the world (including Hermès, Louis Vuitton, Dior, and Swarovski.)

But this isn’t where I planned to be, and really, when I decided on “my grown-up job” I didn’t even know this was a career option.

The Beginning

As a little kid, I was beyond obsessed with two things: Legos and drawing fancy ladies in dresses. Who would have thought that I could have merged these two things into a job?

One of my earliest memories is waking up, putting on my favorite ruffled denim skirt (so 80’s), and dumping all of my Legos out on the back porch. I would spend countless hours making new creations and lining them around my bedroom. You know my parents mostly remember this because of all the Legos they stepped on…

My other hobby, the fancy ladies in dresses, was a serious obsession. I would draw countless similar women in ballgown silhouettes, frequently adorned with puffy sleeves (again so 80’s), and I never held back on the details. 

My focus was always on the dress design, and I skimped on the detail of the actual person. Noses were always skipped, and hands were hard, so they were often behind the subject’s back or holding a bouquet of flowers.

My First Step

I’ve always been the type of person who just liked to make things, and when I learned that I could become an architect, I was all in. I was off to the University of Tennessee School of Architecture.

I absolutely loved architecture school and feel so grateful that I had the opportunity to learn so many skills that I still use almost every day. Hand drawing, digital modeling, and physical model building gave me the confidence to figure out how to put anything together. I was constantly coming up with new ideas, drawing, and building, and since then I’ve never stopped.

After graduating in 2007, I thought I had everything all figured out. I got a job in Austin, TX working on high-end residential architecture, and everything seemed set. My coworkers were smart, my projects were interesting, and I was making a little money. Things just keep going up from here, right?

Boy, was I wrong.

You can probably guess what came next: The Great Recession. Architects all over the country were being laid off, and being so fresh in my new career, I stood no chance. I was so lucky to have had the experience I did, but in 2010 I lost my job with everyone else.

At the time, I thought this was a major blow, but it turned out to be the best thing that could have happened. This shift jolted me out of my comfort zone and I decided to take a big risk.

I packed up my bags and moved to NYC.

My new job was at a shop in Brooklyn, NY that specializes in building window displays and other unusual installations. This hands-on type of work was completely new to me and I learned so much about fashion, construction, and how to lead a team. Every day was different and every project was a new challenge.

The fashion industry is a very fast-paced world, and I was pushed to hone my skills and gain a fierce eye for detail. I learned to manage the whole construction process from the initial design with the client, cost estimation, material research, working with fabricators, and final installation.

I brought my knowledge of architecture to this (new to me) world and had the opportunity to learn so much from the amazing fabricators and unique experiences I was exposed to.

A window display I designed for Hermès based on breakfast foods. Watches are sprinkles on the doughnuts and silk scarves are the frosting on Pop Tarts.

Where I am Today

In 2013, I decided to take another leap and I went off on my own. Ever since then, I have been designing and project managing for all sorts of creative projects.

By merging my creative skills with my technical architectural knowledge, I have built dynamic projects that stay within budget. My designs have been in shops and windows all over North America, and I’ve been extremely fortunate to travel extensively.

I have created this little spot on the internet to share my journey of making things come to life and to hopefully help you do the same. Whether you are looking for a new window display for your shop or an imaginative child’s bedroom, I love nothing more than designing and figuring out how to construct the next challenge. 

My goal in this space is to be a resource, so please feel free to email me with any crazy ideas, and let’s see if we can make it come to life.

Today, I live in Charleston, SC with my husband who is a pilot in the US Air Force. We have two VERY energetic rescue pups, and you can usually either find us exploring around the Lowcountry or planning our next big trip. My husband will be deployed for a year, from June of 2023 to 2024, so if you have any words of encouragement I’ll take them!

My Design Ethos

Whether you are a fashion house who could use help with a pop-up shop or you want to design the home of your dreams, my philosophy is the same: your space should reflect you or your brand’s personality.

Everyone has unique tastes and opinions, and our environment should reflect these values above all else. Design can feel overwhelming at times, but it doesn’t have to be so complicated.

Need Help With Your Retail Design?

If you are a brand or boutique that would like a design consultation, check out a sample of my past work here, and please don’t hesitate to reach out.

Need Some Inspiration for Your Home?

My goal is to help you fill your home with your favorite things that make you feel joyful. When you look to your uniqueness to make design decisions, you will feel the most comfortable in your own space.

My experience in architecture and the luxury fashion display world has allowed me to merge ideas to create a totally unique perspective on design.

This blog will help teach you the fundamentals of designing a great room while guiding you to express your personality.

I want to help you find your individual style and teach you how to create spaces that you will not want to change completely depending on what is popular at the moment. You will learn how to add or change items in your home as you wish, without feeling like you need to start from square one.

I review and share the best decor items on the market, giving you the best resources available when you need to add something new to your home. My goal is not to convince you to buy everything but to help you find the items that are the best fit for you and your space.

Thank you so much for taking the time to read my story.

Ready to get started?