My name is Beth Martin and I design cool stuff.

I specialize in outlandish ideas and figuring out how to make them into reality. As the world is going more and more digital, I have instead focused on tangible projects that you experience in person. I’ve designed window displays, pop-up shops, interiors, and graphics for all kinds of companies, ranging from cool independently owned boutiques to some of the most prestigious fashion companies in the world (including Hermès, Louis Vuitton, Dior, and Swarovski.)

But this isn’t where I planned to be, and really, when I decided on “my grown-up job” I didn’t even know this was a career option.

As a little kid, I was beyond obsessed with two things: Legos and drawing fancy ladies in dresses. Who would have thought that I could have merged these two things?

One of my earliest memories is waking up, putting on my favorite ruffled denim skirt (so 80’s), and dumping all of my Legos out on the back porch. My daily ritual and I would spend countless hours making new creations and lining them around my bedroom. You know my parents mostly remember this because of all the Legos they stepped on…

My other hobby, the fancy ladies in dresses, was a serious obsession. I would draw countless similar women in ballgown silhouettes, frequently adorned with puffy sleeves (again so 80’s), and I never held back on the details. My focus was always on the dress design, and I skimped on the detail of the actual person. Noses were always skipped, and hands were hard, so they were often behind the subject’s back or holding a bouquet of flowers.

I’ve always been the type of person who just liked to make things, and when I learned that I could become an architect, I was all in. I was off to the University of Tennessee School of Architecture.

I absolutely loved architecture school and feel so grateful that I had the opportunity to learn so many skills that I still use almost every day. Hand drawing, digital modeling, physical model building, and the confidence to figure out how to put anything together has set me apart in my field. I was constantly coming up with new ideas, drawing, and building, and since then I’ve never stopped.

After graduating in 2007, I thought I had everything all figured out. I got a job in Austin, TX working on high-end residential architecture, and everything seemed set. My coworkers were smart, my projects were interesting, and I was making a little money. Things just keep going up from here, right?

Boy, was I wrong.

You can probably guess what came next: The Great Recession. Architects all over the country were being laid off, and being so fresh in my new career, I stood no chance. I was so lucky to have had the experience I did, but in 2010 I lost my job with everyone else.

This was a major blow. Up until this point, I had been on a path and never even thought about what it would be like to be on a different track. Now, faced with a new world, I packed up my bags and moved to NYC for a totally new experience.

I started working at a shop in Brooklyn, NY that specializes in building window displays and other unusual installations. In my first week of work, I was tasked with measuring the window display spaces for the soon-to-be-opened Dior flagship store on 57th street. In architecture, most measurements have a tolerance of ½” – 1”. This means if you are within 1” of the actual measurement then everything is fine. After bringing back my first draft of dimensions I realized I had a whole lot more to learn. Turns out these lessons changed my career field and my outlook on design forever, and definitely for the better.

Fashion is a very fast-paced world, and I was pushed to hone my skills and gain a fierce eye for detail. Architecture isn’t always entwined with construction as closely as it should be, but here there was no choice but to get it done, and perfection was expected. I learned to manage the whole process from the initial design with the client, figuring out how much each project would cost, what materials were needed and working with every fabricator along the way to bring the project to life. I brought my knowledge from architecture to this (new to me) world and had the opportunity to learn so much from the amazing fabricators and unique experiences I was exposed to.

In 2013, I decided to take a chance and go off on my own. Ever since then, I have been designing and project managing for all sorts of creative projects. By merging my creative skills with my technical architectural knowledge, I have built dynamic projects that stay within budget. My designs have been in shops and windows all over North America, and I’ve been extremely fortunate to travel extensively.

As the world becomes more digital, the need for things you can touch and experience IRL becomes more special and even more important. You can buy your toilet paper and toothpaste in your robe and slippers, but that doesn’t mean you don’t want to leave the house. And even if you plan on just staying home, you want that space to reflect who you are more than ever, right?

I have created this little spot on the internet to share my journey of making things come to life and to hopefully help you do the same. Whether you are looking for a new window display for your shop or an imaginative child’s bedroom, I love nothing more than designing and figuring out how to construct the next challenge. My goal in this space is to be a resource, so please feel free to email me with any crazy ideas, and let’s see if we can make it come to life.

Thank you so much for reading and let’s start creating!