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Beth R. Martin

Retail

  • A retro themed Hermes pop up in NYC uses hand drawn graphics and neon as unconventional retail signs.
    Retail

    3 Types Of Proven Retail Signs That Grab Attention In 2024

    ByBeth Martin March 19, 2024August 8, 2024

    Three, two, one…Did that customer keep walking? You only have a few critical seconds to grab the attention of someone passing by. The retail signs you select are the first glimpse to attract customers and one of the most important tools in your visual merchandising toolbox. So, your retail store signage must be clear, concise,…

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  • Why Visual Merchandising is So Important to Retail Success
    Retail

    Why Visual Merchandising is So Important to Retail Success

    ByBeth Martin August 8, 2022July 29, 2024

    If you’ve seen a product in a shop window and been drawn in by its visual appeal, you’ve experienced the power of visual merchandising first-hand. Visual merchandising is the delicate balance of science and art of creating attractive product displays in retail stores and other commercial settings that tempt customers into making purchases. This subtle…

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